Amnesty International will shortlist each category to 10 entries. The shortlist will then go to our judging panels, made up of journalists from across the broadcast, print and online media, who will select the four finalists for each category. Shortlisting and judging panels will be looking for excellence in human rights journalism, judged by the following criteria:
Entries will be judged for how they:
- fit the category description
- expose human rights issues
- introduce a human rights topic to the outlet’s audiences, either for the first time, or in a fresh and innovative way
- include case studies or first-hand witness accounts or testimonials.
Well-crafted and responsibly produced:
Entries will be judged for how they:
- are well researched and accurate
- are balanced and fair (news reporting)
- are engaging and appropriate for the audience for which they were intended
- show care and consideration for those whose stories are being told.
Reach and impact:
Entries will be judged for reach and impact. This could be demonstrated through:
- total audience reached
- the audience demographic – particularly those less likely to be well informed about human rights
- further media coverage of the issue as a result of the piece
- demonstrable human rights change – this could be a change in policy or law, or proof of a positive impact on the lives of those who’s stories have been told for the Student Journalist category, it is accepted that entries may have limited reach if they are produced as part of a journalism course. They will be judged on the understanding and sensitivity shown by the entry and will recognise their potential as a human rights journalist.
Media Awards entries may be used or reproduced by Amnesty International to promote the Amnesty International Media Awards. This includes being used in the Amnesty magazine and promotional materials for the awards, on the Amnesty International UK website and social media accounts, at the Amnesty Media Awards ceremony and other Amnesty events, and in other Amnesty communications.
Shortlist and Winners:
Amnesty International will shortlist each category to 10 entries. The shortlist will then go to our judging panels, made up of journalists from across the broadcast, print and online media. The four finalists for each category will be published on the Amnesty International UK website week commencing 15 March 2021 and all entries will be informed by email. The winners will be announced during the Amnesty Media Awards virtual ceremony to be held on 28 April 2021.
It is the responsibility of the entrant to provide complete, accurate information about the entry. Amnesty International shall not be liable for errors or omissions in the entry forms or credit information. If the entry form is inaccurate or incomplete, if the entry does not meet the eligibility requirements, or if it is deemed ineligible for any other reason, then the entry will be disqualified. Entry fees cannot be refunded for any entry that is thus disqualified.
The decision of the judges is final and no discussion can be entered into regarding the final results.
Amnesty International UK will store and process your data in order to provide you with the information necessary to process your entry to the awards, and as a past entrant to inform you of future award events. You can opt out of receiving information about future awards at any time by email or calling us, or by clicking the ‘unsubscribe’ link in our emails. Contact details will not be shared with any third parties without your agreement.
How to Enter:
You will be asked to submit your entries in one of the following ways:
- by uploading files ideally as PDF, JPG, MP3 or MP4 to our viewing platform.
- a link to your own viewing platform (eg: vimeo/youtube).
- URL (for entries published online).
Please Note: We do not require high res or HD versions at this stage as these will only be used for shortlisters and judges to view online. If you are a finalist, we will come back to you to request higher resolution versions to show during the ceremony if necessary.
If submitting more than one entry, a separate online entry form and entry fee will be required for each.
Sponsorship is available for freelance journalists and film makers or media outlets (print, broadcast or online) which are not for profit, campaigning, or serve small targeted audiences on tight budgets. If you feel you fit any of these categories, tick the box and give us a very brief explanation. You will be notified if your application has been successful after the closing deadline on 21 January 2021. If you have not been successful, we will inform you after this date and if you still wish to enter, the fee below will be applicable and invoiced.